The process of building up a blog and a readership is just as slow and grueling as everyone attempted it said it would be. I’m gonna try to speed this process up by doing a one week blog challenge.
Almost all of my time so far has been put into reading, trying out, and producing new material of existing self-help information.
This has left me almost no time improving the blog itself, or working outside the blog to bring in new traffic. Which has lead to the process of writing for almost no-one, which is a frustrating experience to say the least.
The one time I actually spent two days working on the blog itself, and outside of it. I was rewarded with over a months worth of traffic over night!
This inspired me to do a self-help challenge of my own this time instead. Where the end goal is to actually accomplish something that benefits what I wanna do.
I’m calling it the one week blog challenge.
If I could bring in over a months traffic after doodling around for two days, what could a full week with a strategic approach accomplish?
One week blog challenge
The one week blog challenge will consist of the following:
Day 1: Design and Usability/User Friendliness
Improve the design of the blog itself and make it more usable / user-friendly.
Day 2: SEO (Search Engine Optimization)
Take a good look at if there are any ways you could improve the way you’re being crawled and indexed.
Day 3: Seek out and Learn about
Get out from your own blog and look at what other relevant people are doing.
Spend the day commenting on their work and ask them questions / answering their questions.
Day 4: Get out there you antisocial socializer
Pick up and learn a new social media platform where you commit to post at least three posts before day 7. Make a commitment to post at least seven posts after that before you’re allowed to quit it.
Spend the rest of the day looking for alternative ways of getting your blog out there.
Day 5: What do you bring to the table?
Planning is key. Come up with at least 10 posts you could write about in the future. Make them private and start structuring them up.
Day 6: Look at your own reflection
What have you actually learned so far this week? Take a good look at everything you’ve learned and accomplished so far.
You could also go one step further and implement the reflections right away. But make some notes for them at least!
Structure up a full post about the one week blog challenge. But don’t post it until two days later!
Day 7: Go away and stay away
Commit to not spending a single minute on your blog or anything related to it. I’m serious!
Don’t post anything. Don’t open a single blog related mail, tracking/performance software, comment or social media post. You’re not even allowed to add any information to the one week blog challenge summary!
You will add that the next day before you post the summary!
Worst case scenario
Always question the worst case scenario. What could the worst case scenario for me attempting this be? Or put differently, what are my fears for attempting this?
I made it easy for myself by listing them below.
Day 1 Fears: Getting a cleaner blog that’s more user-friendly for the readers?
Day 2 Fears: A more optimized blog that’s more likely to bring organic traffic?
Day 3 Fears: Finding out what actually works? Helping someone else who might help you in return or becoming a follower?
Day 4 Fears: Finding new tools that can increase traffic? Learn how to be more social and open up as a blogger?
Day 5 Fears: Setting of time to plan ahead and making you more time efficient for future posts?
Day 6 Fears: Revealing your own shortcomings?
Day 7 Fears: Learn that the world doesn’t crumble when you’re away and that it wont kill you?
General: Missing out on producing your regular posts for the readers you don’t have, by producing several posts that’s meant to increase your numbers of readers?
All and all, I think I can live with the worst case scenarios. And that’s exactly why looking at the worst case scenario can be so crucial.
What gets measured gets done
There are numerous ways you could measure your success from something like the one week blog challenge.
One way would be to launch some sort of ad-campaign before starting, and then another equally big after completing the challenge. Then you would just compare the different impressions from people on the two campaigns.
I however want to see the difference between the traffic when I actively work on content for the blog, and when I incorporate work outside the blog and on the blog itself.
I’m also interested in the difference of quality from my original blog and after completing this.
The best measurement in my opinion would therefore be to look at the difference in non-paid traffic (organic, direct, referral traffic etc). I’ll therefore do an ad-campaign challenge at a different time instead.
If possible, I will also look at the difference in click-rate through on my blog.
To my help I will use Google Analytics to get some real numbers to display.
I’ll start of the first day with a screenshot of my traffic the week leading up to the challenge.
That’s it from my own little experiment. As always, Happy Exploring!